Vena Amoris

project done in 2010 during my undergraduate studies.

Project Objectives
Create a dynamic graphic layout that is visually interesting while remaining legible to form an effective relation­ship bet­ween type and image that serves the meaning.
PARAMETERS: Work within a given two-dimensional space and examine a metaphorical meaning within a sequential, multi-paged document beginning with a randomly chosen object.

CONCEPT : DEVELOPMENTAL PROCESS + CRITICAL THINKING
I chose a wedding a ring and my research took me back 4800 years and the tradition of ancient Egyptians. They began the idea of exchanging rings—the open circle became the symbol for everlasting love. They wore it on the third finger of the left hand because it was believed that a vein, the Vena Amoris, connected that appendage directly to the heart. Vena Amoris is Latin for The Vein of Love. This ancient tradition triggered the poetic, romantic and persuasive nature of my spreads.

The red string represents the vein along with the red string theory—we connect with those we are destined to meet, regardless of time, place or circumstances. The string spells out Vena Amoris throughout the piece and carries these ideas across the spreads—metaphorically and literally. Two individual rings appear on each spread and as the reader reaches the end idea of opening your heart to love, the rings collide.

The heart illustration began as a graphite drawing and later evolved into a digital illustration printed on vellum. The visual complex nature of the illustration was derived through the an observation of ancient Egyptian jewelry—capturing the intricacy. Once again connecting the idea of love being elaborate. The heart underneath is illustrated and painted with watercolor. This medium feels natural and the colors give a sense of faith, virtue, power and fear—all found within love.

A SIMPLE OPENING OF A CIRCLE, CONNECTED TO THE VEIN OF LOVE, ATTACHED TO THE MOST COMPLEX OPENING OF ALL—YOUR HEART.